I want to start this course by telling you my story, because I think it matters. Not because it's special — but because it's proof of what's possible when you just start.
Dubsado
My wife Becca and I built Dubsado — a business management platform for creative professionals. Freelancers, photographers, coaches, designers. People running real businesses who needed real tools to manage their clients, contracts, invoices, and workflows.
Today, Dubsado is an 8-figure ARR company serving over 30,000 small businesses. We didn't take a single dollar of investor money.
But here's the part I really want you to hear: despite having very few features, the MVP we launched with could have been vibe coded in an hour.
I'm not exaggerating. The first version of Dubsado was shockingly simple. It barely did anything. But it did one thing that solved a real pain point for a real group of people, and that was enough to get started.
How We Built It
Becca handled the marketing. I built the product. That was the whole team. We didn't have a pitch deck, at times I wasn't even sure what we were building but we had a set of problems we understood deeply — because both Becca and myself were running our own creative businesses and living the pain every day.
We built up customers one by one. Literally one at a time. Becca would get on calls, walk people through the product, listen to what they needed, and then I'd go build it. That feedback loop was everything.
There was no big launch. We created an Instagram and collected 250 emails to our list while building the app and having nothing to show for it. We didn't have a Product Hunt moment. We just went with slow, steady, intentional growth. One customer became ten. Ten became a hundred. A hundred became a thousand. And it kept going.
No Investors, On Purpose
People ask us all the time why we didn't raise money. The answer is simple: we wanted our users to be our biggest stakeholders.
When you take investor money, you answer to investors. When your customers are your investors, you answer to them. That alignment changed everything about how we built the product, how we prioritized features, and how we treated the people using our software.
Everyone's SaaS goals are different and you very well might want (or need) to grab outside investments. For us, it was never about growing fast and getting a big payday. It was about building something sustainable — something that served real people and gave us the freedom to live the life we wanted.
What It's Actually Like
I'm not going to sugarcoat it. Building a SaaS business is hard. It's stressful. There are days when everything breaks and you're the only one who can fix it. There are nights where you can't stop thinking about the thing that's not working.
But it's also fun. It's deeply rewarding. You get to be your own boss. You get to build something that matters to real people. You get to watch someone use what you made and have it actually help them.
Building Dubsado peeled my eyes open to what's possible when you commit to solving a real problem for real people, without asking permission.
After Dubsado
After building a team to take over development at Dubsado, I found my exit. Not in a flashy acquisition but rather the quiet satisfaction of having built something that runs without me.
Since then, I've been helping female founders build, fix, or scale the tech behind their SaaS products. Helping them deploy more value to their audiences and generate more revenue and bigger launches. I've seen the same patterns over and over — smart people with great ideas who just need someone to show them the path from "I have an idea" to "I have a product."
That's what this course is.
Why Vibe Coding Changes the Game
Ten years ago, building a SaaS product required months of work before you could even show it to someone. Today's landscape is completely different. With vibe coding — using AI to help you build — you can go from idea to working prototype in a weekend (or less).
That first version of Dubsado that took me weeks? You could build it in an afternoon now. Not something theoretical — a real, deployed, usable product.
That's not a small shift. That's a revolution. And I want to make sure you're equipped to take advantage of it.